Vogues Fashion Night Out

Vogue’s Fashion Night Out is an annual phenomenon, as for one night only luxury fashion houses in style cities across the world throw open their doors and invite the world to party!

Last night  a couple of friends and I joined the hordes on Bond Street to roam the road, popping in and out of shops for beauty treatments, cocktails, champagne and free goodies.

In Mayfair, the streets were alive with the sound of music – from Labrinth at Emporio Armani’s Secret Garden Party to live performances from four of the capital’s emerging musicians at the Samsung Stage – which attracted huge crowds, while Hermés got people dancing in the streets with its Swing Patrol band.

Unsurprisingly, some of the most popular spots involved food! Lengthy queues formed outside Missoni’s  ice cream stand, which once I trotted off with an enormous cone of raspberry ripple in hand, I  have to say it was well worth the wait.  Daks’ also had a great popcorn stall on the go and Hotel Chocolat’s made a guest appearance on Bond Street with their pop-up venue dishing out all sorts of tasty treats along with potent alcoholic chocolate shots which made us all a little tiddly. My favourite stores to visit included Victorinox, Etro, Martin Margiela, Bally and Hermés all of  whom attracted great crowds with their vibrant atmospheres.

Vogue’s Fashion’s Night Out 2012 brought together a bigger, more lively and fashion-obsessed community than ever before. To me it resembled a fashion festival. Although this event is open to the public, it attracts many of fashion’s greatest names and influencers for the PR world so was good to catch up with old friends. This yearly event is certainly the place to be and be seen.

Sophie x